Adidas

Hello Kitty, the cute, enigmatic character that adorns everything from handbags to rice cookers, turns 50 on Oct. 31, still making millions for her Japanese creators.

The simple design of the character, who is not a cat, but a little girl from London according to Sanrio, the company behind Kitty, has mileage as a money-spinner for years to come, experts say.

Hello, we’ve just come out of a satisfying long weekend for the October 28th holiday with a lot of traffic on the national highways as well as the Attiki Odos, which now inevitably needs to be expanded in the coming years because, simply put, it can’t hold us all anymore.

Around the world, sports teams and businesses are thriving. Leagues such as the English Premier League, NBA, and NFL are now attracting international attention, while tennis, F1, and golf have found devoted fans across every continent. As a result, viewership numbers are skyrocketing, participation has never been higher, and sponsorship deals are reaching astronomical figures.

Multinational companies including Amazon, Marriott and Hilton pledged yesterday to hire more than 13,000 refugees, including Ukrainian women who have fled the war with Russia, over the next three years in Europe.

Multiple groups of U.S. lawmakers have sought reassurances this week about clothing giant Shein and other brands facing allegations their products use forced Chinese labor or material from regions where such conditions allegedly occur.

On May 2, a group of lawmakers sent letters to the CEOs of Adidas, Nike, Shein and Chinese shopping app Temu with questions about their supply chains.

Slovenian sport climber Janja Garnbret has made it to the Forbes 30 Under 30 list in sports and games in Europe, placing alongside athletes such as NBA star Nikola Jokić, Manchester City striker Erling Haaland and Formula One driver George Russel.

The magazine notes that Garnbret, 24, is the first Olympic gold medallist in sport climbing and that she has won six World Championships.

Sportswear manufacturers Adidas and Lululemon have applied the findings that Slovenian researchers have made about differences between human feet to design brand new pairs of women's trainers.

Seven years ago the mobile game "Pokemon Go" took the world by storm, and now its creators are aiming to infuse the same "real-world" appeal into their new basketball game.

While players of "Pokemon Go" were guided by their mobile phones to real-world locations to collect magical creatures, "NBA All-World" allows players to challenge each other to games in the street.

Kanye West lost $2 billion in a single day, he said on Oct. 27, as business partners rushed to dump the rapper in the wake of a series of anti-Semitic outbursts.

The music and fashion mogul has seen lucrative commercial tie-ups shelved as companies including Adidas and Gap took fright at comments dubbed hate speech by activists.

German sportswear giant Adidas said on Oct. 24 it was ending its partnership with Kanye West after a series of anti-Semitic outbursts by the controversial rapper.

Recent comments by West - now known formally as Ye - were "unacceptable, hateful and dangerous," Adidas said in a statement.