grundig

Turkey's home appliance sales and exports soared in the first quarter of this year, according to a sectoral group head.

"In January-March, our sales and exports increased 40 percent and 26 percent, respectively, compared to the same period last year," said Can Dinçer, head of the White Goods Manufacturers' Association of Turkey (TÜRKBESD) on April 20.

Arçelik, a leading white goods producer in Turkey, on Feb. 13 filed a case for patent infringement against South Korean appliances manufacturer LG Electronics and its subsidiaries in France and Germany.

Turkish home appliances maker Arçelik is working on acquisitions to speed up its international expansion, particularly in Asia, its chief executive said on March 20.

Grundig is one of the most rooted brands of Germany. It was founded in 1945 and their wooden box radios and televisions were the stars of households at that time.

Grundig was bought by the flagship company of Koç Holding, Arçelik, in 2007 and underwent major changes. No surprise they are promoting their brand now as "We are 70 years old and we just started."