Nielsen Turkey

E-commerce, which has shown a tendency to grow before the COVID-19 that swept the world, experienced a sharp rise in the first two months of the outbreak and the pandemic accelerated the transformation of e-commerce according to Nielsen Turkey CEO Didem Şekerel Erdoğan.

What are the reflections of the COVID-19 pandemic in the food retail industry?

Turkey's most technology-savvy brands in the main 23 sectors have been selected through a survey conducted in 12 provinces including the commercial hub İstanbul, the capital Ankara, the Aegean province of İzmir, the Black Sea province of Samsun and the southeastern industrial city of Gaziantep.