Slovenian Tourist Board

Dončić to keep boosting Slovenia as tourism brand

NBA superstar Luka Dončić will continue to work with the Slovenian Tourist Board (STO) on promoting Slovenia as a tourism destination this year. The cooperation is valued at €100,000.

"Top athletes are excellent ambassadors of our country and of the I feel Slovenia brand," the STO said in announcing cooperation with several Slovenian athletes this year.

Slovenia down three spots in tourism competitiveness ranking

Ljubljana – Slovenia is down three spots in the latest biannual global Travel and Tourism Competitiveness Report, standing in 39th place among the 117 countries surveyed by the World Economic Forum (WEF). The country ranks best in socio-economic resilience and conditions, and in the importance of tourism and security.

Rogaška Slatina to host world’s largest sports film event

Rogaška Slatina – Rogaška Slatina will in June host an international festival of sports film of the FICTS – Federation Internationale Cinema Television Sportifs, recognized by the International Olympic Committee. It is the largest sports film event that attracts many global sports and film stars.

Janja Garnbret becomes Slovenia’s tourism ambassador

Ljubljana – The Slovenian Tourist Board (STO) has entered a partnership with Janja Garnbret, currently the world’s best female climber, multiple world champion and Olympic gold medallist. Garnbret has thus joined a number of Slovenian top athletes who have become ambassadors of Slovenian tourism, the STO announced on Wednesday.

Tourist arrivals up by 31% in 2021

Ljubljana – Tourist arrivals in Slovenia increased by 31% in 2021 to reach just over four million, while overnight stays were up by 22% to 11.3 million, show data released by the Statistics Office on Tuesday.

Both figures are still far behind the records of 2019, when Slovenia reported 6.2 million arrivals and 15.8 million overnight stays

Data Dealing: Oversight Concerns in Hungary over AI Data

Six months later, the findings are still to be published and, when they are, the NAIH says the public will see only a redacted version.

Data privacy experts are not holding their breath. Indeed, many are worried about what the episode says for the chances of NAIH doing its job when it comes to oversight of another emerging sector - the collection and monetising of public data.

Pages