The explosion of social media has given rise to a new type of star known as the influencer. A lot of these individuals have careers outside social media, but have managed to become famous for harnessing the power of social media, and particularly Instagram, reaching millions of followers. Their power has resulted in many brands offering them large sums of money to promote their products.
In 2008, Syracuse University professor of Art Sam Van Aken wanted to create a multi-colored tree for his an art project. Vak Aken was granted a 3-acre orchard from the New York State Agricultural Experiment Station and started to graft buds from the 250 heritage varieties found on the orchard onto a single stock tree.