Cihat Alagöz

Turkish Airlines has signed a deal with the Services Exporters' Association (HİB) to help Türkiye's growing medical tourism meet its export service revenue target of $5 billion in 2023.

Under the agreement signed on Aug. 18, the flag carrier will cooperate with more than 700 member companies of the HİB operating in the health care services industry.

Turkey is becoming a major player in global health tourism, attracting tens of thousands of people around the world, most of them from Europe, with revenues reaching over $1 billion.