Didem Şekerel Erdoğan

Fast-moving consumer goods (FMCG) retail, excluding tobacco and alcohol, in Türkiye grew by 86 percent in the first eight months of 2023, a report by NielsenIQ has shown.

The retail of fast-moving consumer goods (FMCG) in Türkiye grew 99 percent last year compared with 2021, according to research conducted by consumer intelligence company NielsenIQ.

Over 60 percent of Turkish consumers say they are buying a greater variety of brands than they were before the COVID-19 pandemic, according to a recent study.

E-commerce growth in Turkey has continued to be above the pre-pandemic level and it grew by 89 percent at the end of the first eight months compared to the similar period of the previous year, a sectoral expert has said.

Data analytics company NielsenIQ Turkey has identified Turkey's most technological brands in 26 categories by conducting online surveys.

Koç Holding's Arçelik received "Turkey's Most Technological Domestic Brand" and "the Most Technological Brand of the COVID-19 Era" awards, whereas Garanti BBVA was chosen as the most technological bank.

E-commerce, which has shown a tendency to grow before the COVID-19 that swept the world, experienced a sharp rise in the first two months of the outbreak and the pandemic accelerated the transformation of e-commerce according to Nielsen Turkey CEO Didem Şekerel Erdoğan.

What are the reflections of the COVID-19 pandemic in the food retail industry?

Turkey's most technology-savvy brands in the main 23 sectors have been selected through a survey conducted in 12 provinces including the commercial hub İstanbul, the capital Ankara, the Aegean province of İzmir, the Black Sea province of Samsun and the southeastern industrial city of Gaziantep.