Engin Tuncer

Traditional Turkish cologne exports skyrocketed in 2020 amid COVID-19

Turkey's traditional cologne exports tripled in 2020 thanks to its signature hand disinfectant, a powerful tool used by many to ward off the threat of coronavirus.

Turkey exported 6.9 million tons of cologne last year, up from 2.4 million in 2019, according to data compiled by Anadolu Agency from the Istanbul Chemical and Chemical Products Exporters' Association (IKMIB).

Scent of cologne now guards against virus

To weather the coronavirus threat, Turkey, like all countries, needs strong public healthcare measures and wise leadership. But in its age-old traditions, perhaps it already enjoys an unexpected edge.

For in recent weeks the popularity of traditional Turkish cologne has soared, an evergreen symbol of hospitality that people now look to as a valiant guard to help ward off germs.