US sues Google over dominance of online ad market

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The U.S. Justice Department sued Google on Jan. 24 for its dominance of the online advertising market, launching a fresh legal battle against the California-based tech giant.

The federal antitrust suit accused Google of unlawfully maintaining a monopoly that had "corrupted legitimate competition in the ad tech industry."

Netflix to debut subscription with advertisements

Netflix on Oct. 13 said a subscription option subsidized by ads will debut in November across a dozen countries as the streaming service strives to jumpstart stalled growth.

Netflix reported a loss of 970,000 subscribers in the second quarter along with stagnant profits, and its share price is down 63 percent from this time last year despite rising slightly on the ad-tier news.

Digital advertising on the rise in Slovenia

Ljubljana – Investment in digital advertising is on the rise in Slovenia and will see a 15% growth in this year. On average, an advertiser will invest EUR 546,000 in this type of advertising, shows a survey by pollsters iPROM and Valicon on the attitude of Slovenian companies towards digital advertising in 2022.

New e-commerce law soon to be finalized

Work on new legislation on e-commerce, which would include regulations protecting local companies, is expected to be finalized and submitted to parliament soon.

The new law aims to curb the fast growth in the industry and guard against the competition, according to daily Milliyet.

President Recep Tayyip Erdoğan in April unveiled plans to introduce new rules for e-commerce.

How to Promote a Business or Personal Brand With the Help of Native Articles

Direct advertising, where you are actively encouraged to order food delivery through a certain app or buy exactly "X" cough medicine, is frankly boring. And given that the average person sees from 60 to 100 advertising messages a day, they begin to be annoying.