Advertising
US sues Google over dominance of online ad market
Alamy Photo
The U.S. Justice Department sued Google on Jan. 24 for its dominance of the online advertising market, launching a fresh legal battle against the California-based tech giant.
The federal antitrust suit accused Google of unlawfully maintaining a monopoly that had "corrupted legitimate competition in the ad tech industry."
- Read more about US sues Google over dominance of online ad market
- Log in to post comments
Musk announces subscription for ad-free Twitter
Twitter boss Elon Musk announced in a series of tweets on Jan. 21 that the company's subscription service would show less advertising to users, including an ad-free tier.
The announcement comes as the social network has faced major economic uncertainty since its takeover by Musk in October.
- Read more about Musk announces subscription for ad-free Twitter
- Log in to post comments
Meta’s revenue, profit decline amid ad slump
Facebook parent Meta has reported that its revenue declined for a second consecutive quarter, hurt by falling advertising sales as it faces competition from TikTok's wildly popular video app.
- Read more about Meta’s revenue, profit decline amid ad slump
- Log in to post comments
Netflix to debut subscription with advertisements
Netflix on Oct. 13 said a subscription option subsidized by ads will debut in November across a dozen countries as the streaming service strives to jumpstart stalled growth.
Netflix reported a loss of 970,000 subscribers in the second quarter along with stagnant profits, and its share price is down 63 percent from this time last year despite rising slightly on the ad-tier news.
- Read more about Netflix to debut subscription with advertisements
- Log in to post comments
Ad Ban for Turkish Independent Paper ‘An Attack on Democracy’: Editor
Turkey's Press Advertising Agency, which oversees the placing of public authorities' adverts in the media, has barred independent newspaper Evrensel from receiving state ads - a move that its managing editor says is an attempt to stifle free speech.
Facebook agrees to safeguards in ad discrimination case
Facebook owner Meta has agreed to change its ad targeting technology and pay $115,000 to settle U.S. government allegations the social media giant allowed discrimination in who saw housing advertisements, authorities said.
Digital advertising on the rise in Slovenia
Ljubljana – Investment in digital advertising is on the rise in Slovenia and will see a 15% growth in this year. On average, an advertiser will invest EUR 546,000 in this type of advertising, shows a survey by pollsters iPROM and Valicon on the attitude of Slovenian companies towards digital advertising in 2022.
- Read more about Digital advertising on the rise in Slovenia
- Log in to post comments
New e-commerce law soon to be finalized
Work on new legislation on e-commerce, which would include regulations protecting local companies, is expected to be finalized and submitted to parliament soon.
The new law aims to curb the fast growth in the industry and guard against the competition, according to daily Milliyet.
President Recep Tayyip Erdoğan in April unveiled plans to introduce new rules for e-commerce.
- Read more about New e-commerce law soon to be finalized
- Log in to post comments
Turned off: North Macedonia’s TV Stations are Fading Away
TV stations in North Macedonia face a bleak future, with fewer stations, fewer viewers, cheaper shows and less and less advertising.
How to Promote a Business or Personal Brand With the Help of Native Articles
Direct advertising, where you are actively encouraged to order food delivery through a certain app or buy exactly "X" cough medicine, is frankly boring. And given that the average person sees from 60 to 100 advertising messages a day, they begin to be annoying.