Advertising
Greek model saw Artificial Intelligence “stealing” her face (photos)
How Nasia Matsa found herself starring in an advertising campaign without knowing it
Resilient anachronisms
Before email and messaging, we had regular mail and envelopes, which candidates for the national or European Parliament would send off to voters, only so they could form huge piles in the entrances to our apartment buildings.
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Ministry introduces 'Influencer Certification Program' for customer protection
The Trade Ministry is introducing the "Influencer Certification Program" to protect consumers and regulate social media influence, making it a mandatory requirement for individuals to participate in the program in order to qualify as influencers and provide advertisers with government-backed assurance.
Worth the local, worth the world
From local value to global value, this was the topic chosen for the recent meeting discussing how to safeguard local products of exceptional significance.
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40 pct of consumers influenced by online ads: Report
A recent report by the Trade Ministry reveals that 40 percent of the surveyed internet users are influenced by online advertisements while purchasing goods or services in Türkiye.
Election bans take effect
The election bans have started on May 4 according to the election calendar for the Presidential and 28th Term Parliamentary Elections, which will be held on May 14. Accordingly, surveys, opinion polls, and forecasts will no longer be published.
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Media, ad investments rose 90 pct last year
Media and advertisement investments in Türkiye increased by 90 percent in 2020 from the year before to stand at 63.89 billion Turkish Liras, a report by consulting company Deloitte reveals.
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US sues Google over dominance of online ad market
Alamy Photo
The U.S. Justice Department sued Google on Jan. 24 for its dominance of the online advertising market, launching a fresh legal battle against the California-based tech giant.
The federal antitrust suit accused Google of unlawfully maintaining a monopoly that had "corrupted legitimate competition in the ad tech industry."
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Musk announces subscription for ad-free Twitter
Twitter boss Elon Musk announced in a series of tweets on Jan. 21 that the company's subscription service would show less advertising to users, including an ad-free tier.
The announcement comes as the social network has faced major economic uncertainty since its takeover by Musk in October.
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Meta’s revenue, profit decline amid ad slump
Facebook parent Meta has reported that its revenue declined for a second consecutive quarter, hurt by falling advertising sales as it faces competition from TikTok's wildly popular video app.
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