Advertising

Almost one in five internet users in Greece, mostly men with desktop computers, utilize ad blocking tools, according to a survey by TailWind.

The first Greek survey on the phenomenon showed that 19.6 percent of users employ an ad blocker, with the majority of them men aged between 18 and 34 years of age and with a high educational level.

Booking holidays online has become the norm, with many prospective clients in the tourism industry using Google throughout all the stages of their booking process, including the most minute detail like finding a taxi once they arrive at the destination. Last month, the technology giant launched its own consumer trends table for the first time.

Greek mobile advertising startup Avocarrot has been bought by adtech company Glispa Global Group for 20 million dollars, that’s likely a mixture of cash and stock.

Sir Elton John is a name you would come across among the world's most popular and most important music stars. In his concert at EXPO 2016 Antalya (we missed it, by the way), he said: 

The Greek National Tourism Organization has decided to implement five programs to promote the country as a holiday destination via Google, Facebook, TripAdvisor and Expedia, adding up to over 2 million euros.

Advertisers for Greece's biggest toy retailer Jumbo have pulled an Easter TV advertisement after criticism by human rights activists and social media comments that it was discriminatory against women.

Many marketing experts says women are the best targets for companies. This is a something most men would tend to agree with….In the following video made by Glamour the ‘How much more women cost than men’ shows exactly that. They calculated these amounts based on the average money women and men spend on products in one year…Enjoy and watch out for your wallets guys…and gals…

An online campaign has been started titled, “Santorini, year-round destination”, and will run for three weeks in an effort to draw more people to the island from countries such as the UK, the Netherlands, Germany, France, Austraia, Scandinavia, etc. The advertising campaign will focus on some of the most popular travel sites such as tripadvisor, lonelyplanet, expedia, airbnb and others.

Romanian advertising companies risks losing over 50 million euro from expected earnings if drug companies are not allowed to advertise on TV and radio any longer.

The figures come from the International Advertising Association Romania, IAA.

The IAA on Wednesday protested against a new law that bans explicit ads for over-the-counter medicines.

Macedonia's embattled government is putting on hold its controversial advertising campaign, which critics call a tool to control and reward favoured media.

Among the campaigns put on hold are "Say No to Drugs," "Smoking Kills," "Eat Healthily," "Educate Yourself", "Have a Third Child," "Read Books," "Invest in Macedonia, and "Explore Macedonia, You are Macedonia."