Advertising

Overseas markets bring in more advertising revenue than the United States for Facebook Inc, amounting to 51 percent of global ad sales in the first quarter, with growth in Asia the fastest in the world at 57 percent, company executives told Reuters.

Spending on advertising in the Romanian media is forecast to reach 322 million euro this year, up by 3 per cent compared to 2014, according to Media Fact Book research undertaken by Initiative Media, an advertising company.

The most dynamic segment of the market is online advertising, which is expected to maintain its 10-per-cent yearly growth in 2015 and reach 56 million euro.

Mainstream TV broadcasters and newspapers have hotly denied the findings of a research paper, "Public Money in Media Space", by the Journalists' Association, ZNM, which claims the government spent 7 million euro on advertisements in only three months in 2014.

The advertising industry is one of the most established industries in the world. There are many multinational companies and many world dominators, like WPP and Omnicom along with thousands of local agencies. 

Is there such a thing as “bad publicity”? Asked differently, doesn’t a brand generate heaps of (free) publicity when media reports declare that advertisement has been “pulled” for being too racy?

Take American Apparel, which the Daily Mail describes as having build up a reputation as a “hyper-sexualized brand”.

According to a study commissioned by the Belgian data protection agency, Facebook tracks the online activity of every user who visits its website - even those who have opted-out of tracking in the EU or do not have an account with the social network, a new report has revealed.

Turkey?s Health Ministry has requested the removal of an advertisement by the Foundation for Children with Leukemia (LÖSEV) that runs on TVs as a public service ad from the country?s media watchdog.

The former mayor of Halandri, Grigoris Zafeiropoulos, is due to stand trial on Wednesday accused of failing to take down a billboard frame on Kifissias Avenue into which a 21-year-old driver crashed his car and died in August 2009.

By Stathis Kousounis

The first signs for the next tourism season in Greece are particularly positive, given the bookings to date from certain major markets, statements by tour operator officials and airlines’ schedules, a Hellenic Hoteliers Federation conference heard over the weekend in Thessaloniki.

Bulgaria will spend BGN 7 M on advertising campaign, promoting it as an attractive tourist destination with rich history and architecture, SPA resorts and beautiful nature, reports News.bg.