Advertising

Biggest SE European Advertising Exhibition Opens in Bulgaria’s Sofia

The biggest b2b exhibition for advertising and printing technologies and communications in Southeast Europe will be held from October 8 to 10 in Bulgaria's capital city Sofia.

Over 120 exhibitors will present more than 200 global brands in advertising in Inter Expo Center - Sofia with a total exhibition space of 5000 sq.m.

Local players going global in digital advertisement

In every industry in every country where industry matures, local firms can go global. The Turkish digital advertisement market is no exception to this phenomenon. Up until a few years ago, there were no global players in the Turkish market and there were no Turkish firms competing for global markets. The digitalization of advertisement is happening faster than anyone could anticipate, however.

Macedonia Takes Aim at Locals' Greasy Meals

The government of Nikola Gruevski is planning to spend almost half a million euro on an advertising campaign designed to wean Macedonians off their much-loved kebabs and burgers and direct them to healthier choices.

The campaign will be on TV and radio, in the print media, on buses - even on flyers that will be posted on residential buildings.

Bulgarian State Remains Top Advertiser in 2013

Bulgaria's advertising market in 2013 has been estimated at BGN 303M net value with a minimum expected investment increase of 2% in 2014.

Internet advertising has the greatest potential in 2014, according to data revealed by the Bulgarian Association of Communication Agencies (BACA) at the traditional forum of the organization.

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