Augmented reality

At Apple, rare dissent over a new product: Interactive goggles

SAN FRANCISCO - When Apple held a corporate retreat in California's Carmel Valley about five years ago to discuss its next major product, Jony Ive, its longtime design chief, captivated a room of the company's 100 top executives with a concept video as polished as an Apple commercial.

‘Pokemon Go’ creator returns to ‘real world’

Seven years ago the mobile game "Pokemon Go" took the world by storm, and now its creators are aiming to infuse the same "real-world" appeal into their new basketball game.

While players of "Pokemon Go" were guided by their mobile phones to real-world locations to collect magical creatures, "NBA All-World" allows players to challenge each other to games in the street.

Microsoft wins $22 bln US army contract for augmented reality gear

Microsoft has won a Pentagon contract for augmented reality headgear for soldiers worth $21.88 billion over the next decade, the company and the U.S. military announced on March 31.

The headsets, based on commercially available HoloLens, will make soldiers safer and more effective, according to Microsoft technical fellow Alex Kipman.

Countdown for Int'l Migration Film Festival

Turkey's International Migration Film Festival will start on June 14. 

The opening and closing ceremonies of the festival will be held in a real-time 3D virtual studio which offers the closest image to a photo reality.

So for the first time in the world, an international event will meet the audience with "augmented reality."

Apple is Turning Big Cities’ Streets into Art with Augmented Reality

Tech giant Apple (Apple) is exporting the gallery to the real world, creating a fun digital cityscape through Augmented Reality (AR), informs Reuters.

Apple's augmented reality tool, which is active in Paris, New York, London, Tokyo, Hong Kong and San Francisco, enhances real life by overlaying words and images with reality, according to fans of the new technology.

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