Black Friday

With retail experiencing its second lockdown in a year, representatives of big chains and smaller businesses alike are insisting that stores must open as soon as possible with strict measures in place, as courier companies and e-shops are finding it increasingly difficult to meet the increased demand.

Ιστορικό ρεκόρ τζίρου στις online αγορές της φετινής Black Friday

TV sets at electronics stores may have only been available for window shopping this Black Friday, but despite the forced shutdown of brick-and-mortar shops, this year's promotional event went rather well, according to surveys, giving the market a desperately needed boost.

From food delivery companies to air carriers, a wide range of firms participated in this year's Black Friday promotional event, which was unlike any other to date as orders, bookings etc were almost exclusively made online.

Traders cheat us with discount rates, watch out for prices, advises CPC chairman

Controlling the market on the eve of Black Friday, we are monitoring online trading first and foremost, as it has seen a turbulent rise in recent months, Chairman of the Consumer Protection Commission Dimitar Margaritov explained on the Bulgarian National Radio (BNR).

The rise of e-commerce has helped the concept of Black Friday discounts become a global phenomenon over the past decade

E-stores are enjoying another peak during this second lockdown. This coincides with the fall sales and the runup to Black Friday - an event which has spread well beyond the Friday in question that marks the launch of the Christmas shopping season.

Just 8.5 percent of the products acquired through the Skroutz website in the context of the week-long "Black Friday" promotional event last month were purchased at a notable discount - over 10 percent - which was far less than the already low 15 percent rate last year.

Bulgarians tend to spend an average of BGN 419 during the sales on the upcoming Black Friday. This is indicated by the Black-Friday.Global platform survey data. Significant discounts are expected on November 29 at shopping malls and the Internet, and in Bulgaria they often start as early as Thursday and continue until the end of the calendar week or month.

The Athens Traders' Association on Tuesday said that this year's Black Friday sales campaign, when retailers slash product prices to push surplus stock, will take place on November 29.