Buzzword

The winter sales window opens on Monday across Greece, and will stay open up to Tuesday, February 28.

Stores can also open this coming Sunday, January 15, as on the first Sunday of every sales period.

Just 8.5 percent of the products acquired through the Skroutz website in the context of the week-long "Black Friday" promotional event last month were purchased at a notable discount - over 10 percent - which was far less than the already low 15 percent rate last year.

Bulgarians tend to spend an average of BGN 419 during the sales on the upcoming Black Friday. This is indicated by the Black-Friday.Global platform survey data. Significant discounts are expected on November 29 at shopping malls and the Internet, and in Bulgaria they often start as early as Thursday and continue until the end of the calendar week or month.

The Athens Traders' Association on Tuesday said that this year's Black Friday sales campaign, when retailers slash product prices to push surplus stock, will take place on November 29.

More Greeks may have gone shopping this Black Friday, but many appeared unhappy with the level of discounts that enterprises offered during the promotional events on and around November 23, a survey by the Athens University of Economics and Business revealed on Wednesday.

Consumers planning to take advantage of this year's Black Friday discounts can now find out whether some of the special offers are genuine or not.

Competition among Greek retail chains, particularly those in the technology and electronics sector, is becoming fiercer than ever in the runup to Black Friday, with many retailers having already started offering special discounts.

Stores and consumers in Greece are gearing up for Black Friday - normally the last Friday of November, but on November 23 this year - as the shoppers' "holiday" when many retailers reduce their prices and provide special offers has been embraced by the local market too.

Party spin doctors have as much trouble coming up with a potent catchphrase for their regular gatherings or congresses as they have picking a compact and inspiring slogan for their election campaigns.