Communication

The conscience you have dialed cannot be reached now

The actors in commercials on TV represent a brand. They are supposed to be sweet, sympathetic, fun, full of love and respectful. They save cute animals trapped in a tree; they are the hope of old people who are alone during holidays; they carry the flag on national days, pumping pride into our veins. 

They inspire confidence; they help overcome difficulties. 

Konnie Metaxa: I feel better after my boob job

Social media celebrity, actress and self-proclaimed “digital influencer” Konnie Metaxa told People magazine that she takes any negative feedback in her stride. “You cant’t be liked by everyone. It would’t be normal. When you work in the media spotlight, you have to accept negative criticism. But fortnatley for me, most of the comments I receive are positive”, she told People.

'Beli' Defeats Serbian Rivals in Online Election Campaign

If the battle to become Serbia's next president was decided in terms of online activity, spoof character Ljubisa Preletacevic "Beli", played by Luka Maksimovic, would win hands down.

That is the verdict of research carried out by a Belgrade-based NGO, Share Foundation, which shows thatBeli notched up almost 600,000 interactions on his posts on his official Facebook page.

What TV shows say about culture

We may be thinking and talking about the huge impact that the internet and social media have among society, but television is still the most powerful outlet in terms of propaganda. It is also still the most effective tool to make a huge nation sleepwalk while many life-changing events take place and the future is at stake. 

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