Data obtained by Buyshares.co.uk indicates that the banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year. The slump is a direct impact of the Coronavirus pandemic that has affected most sectors of the economy.
Reduced banking activity leads to a decline in paid ad impressions
France's competition authority fined Google EUR 150 million ($ 167 million) for abuse of its dominant position in the search advertising market, BTA reported
In a first-of-its-kind sanctioning of the US giant, the authority also ordered Google to "clarify the rules for operating its Google Ads advertising platform and account suspension procedures" for certain advertisers.
Digital marketing refers to all kinds of strategies to market and build an audience for your products online. It is now the main method that businesses use to advertise their products due to many people using the internet to buy stuff in the modern age. It covers all kinds of marketing techniques including search engine ads, social media marketing, and SEO optimization.
Google has been fined $ 1.49 billion by the EU to block advertisers from its competitors in its search engine, the BBC said.
This is the third EU fine for the giant in the last two years.
The case was opened in 2016 and accuses Google that it has forbidden third parties to use the AdSence app to display advertisements by Google's rivals.
Google is cracking down on cryptocurrency-related advertising, reported CNBC.
The company is updating its financial services-related ad policies to ban any advertising about cryptocurrency-related content, including initial coin offerings (ICOs), wallets, and trading advice, Google's director of sustainable ads, Scott Spencer, told CNBC.