Digital marketing
Reduced Banking Activity Leads to a Decline in Paid Ad Impressions amid Pandemic
Data obtained by Buyshares.co.uk indicates that the banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year. The slump is a direct impact of the Coronavirus pandemic that has affected most sectors of the economy.
Reduced banking activity leads to a decline in paid ad impressions
Judging a Book by Its Cover: Choosing the Best Name for Your Online Business
France Fined Google EUR 150 Million
France's competition authority fined Google EUR 150 million ($ 167 million) for abuse of its dominant position in the search advertising market, BTA reported
In a first-of-its-kind sanctioning of the US giant, the authority also ordered Google to "clarify the rules for operating its Google Ads advertising platform and account suspension procedures" for certain advertisers.
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How SEO Can Benefit Your Loacl Business in Dubai
Irrespective of the type of business you are running, may it be a startup or a pre-established one, it is important that your business should have an online presence.
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French Company BIC Will Provide 400 New Jobs in Bulgaria
The French company Bic, producing lighters, pens, etc. will open an office in Sofia.
With it, the company will provide 400 new jobs.
The goal is to be as close as possible to consumers and to achieve greater efficiency, the company said.
What Does It Take to Start a Digital Marketing Career?
Digital marketing refers to all kinds of strategies to market and build an audience for your products online. It is now the main method that businesses use to advertise their products due to many people using the internet to buy stuff in the modern age. It covers all kinds of marketing techniques including search engine ads, social media marketing, and SEO optimization.
The EU Fined Google with 1.49 Billion Euros
Google has been fined $ 1.49 billion by the EU to block advertisers from its competitors in its search engine, the BBC said.
This is the third EU fine for the giant in the last two years.
The case was opened in 2016 and accuses Google that it has forbidden third parties to use the AdSence app to display advertisements by Google's rivals.
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Five lessons about advertising in a mobile era
There is not better time to think about the upcoming trends and how we can use them to make the campaigns that not only effectively target customers, but also stand out and make the difference.
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Google Will Ban All Cryptocurrency-Related Advertising
Google is cracking down on cryptocurrency-related advertising, reported CNBC.
The company is updating its financial services-related ad policies to ban any advertising about cryptocurrency-related content, including initial coin offerings (ICOs), wallets, and trading advice, Google's director of sustainable ads, Scott Spencer, told CNBC.
Twitter Blocked More than 1,000 Users for "Targeted Spam"
Twitter's social network has again blocked more than a thousand accounts on suspicion of being tied to the Russian government's Internet Research Agency, which US authorities accuse of spreading propaganda messages during the US election campaign in 2016.