Discount store

Hard discount retailer Şok freezes prices on 1,000 items

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Şok, one of Türkiye's largest hard discount retailers, will freeze prices on 1,000 items, including staple products such as rice, flour, vegetable oil, sugar and tear, until the end of January.

If other supermarkets follow suit, such a move is likely to have a positive impact on the inflation outlook, according to a consumers' association.