The impact on retail commerce of the second lockdown starting November 7 was huge, as that month alone the sector saw revenues collapse by 329 million euros, according to the Hellenic Statistical Authority.
The turnover of apparel enterprises plunged 66%, even though online commerce posted a 39% jump.
Online turnover declined 11% last month compared to December 2019, according to data the Finance Ministry has collected.
In April, the full month of lockdown during the first wave of the pandemic, the decline came to 21%, so it appears that the click-and-collect system and the Christmas effect saved a part of retail turnover.
Turkey's e-commerce volume reached 190 billion Turkish liras ($24.68 billion) by the end of 2019, and expected to hit a record by the end of this year, the chairman of the Association of E-commerce Operators said on Dec. 21.
Emre Ekmekci told Anadolu Agency that Turkey's e-commerce has shown a record growth this year with the effect of the pandemic.
The first week after the introduction of the hybrid e-commerce model known as click-and-collect (dubbed "click-away" in Greece) saw the turnover of retail enterprises boosted by about 20% compared to the previous week. However, in this can in no way offset all of the sector's festive season losses as the lockdown does not allow for the conventional operation of brick-and-mortar stores.
With retail experiencing its second lockdown in a year, representatives of big chains and smaller businesses alike are insisting that stores must open as soon as possible with strict measures in place, as courier companies and e-shops are finding it increasingly difficult to meet the increased demand.