European Union trademark law

From local value to global value, this was the topic chosen for the recent meeting discussing how to safeguard local products of exceptional significance.

Greece has unveiled a new logo and brand identity to be used for all products made in its Macedonia region. The trademark combines a blue-and-white logo with the motto "Macedonia the Great" - a reference to ancient warrior king Alexander the Great.

Irish fast food chain Supermac's announced Tuesday it had won a European Union battle against global giant McDonald's over the use of the Big Mac and Mc trademarks, reports AFP. 

Supermac's asked the European Union Intellectual Property Office to cancel McDonald's use of the trademarks in certain fields.