Heineken brands

Greek court hands Heineken record fine for market abuse

A Greek court has imposed a €26.7m fine on Heineken subsidiary Athenian Brewery for abusing its dominant position in the Greek beer market over more than two decades.

In 2004, the Hellenic Competition Commission (HCC) opened an ex-officio investigation into the alleged market abuses of Heineken’s local subsidiary.

New Cider Production Facility in Bulgaria to Stimulate Beer Market Segment

Nikolay Mladenov, CEO of one of Bulgaria's largest beer production companies - Zagorka, stated that Bulgaria has been chosen as a regional Balkan center of Heineken in the sector of cider production.

The brand Strongbow has already been introduced on the local market, while the project with a EUR 2 M investment involves a new distillation and bottling facility.