Market economics)

The French company Bic, producing lighters, pens, etc. will open an office in Sofia.

With it, the company will provide 400 new jobs.

The goal is to be as close as possible to consumers and to achieve greater efficiency, the company said.

Digital marketing refers to all kinds of strategies to market and build an audience for your products online. It is now the main method that businesses use to advertise their products due to many people using the internet to buy stuff in the modern age. It covers all kinds of marketing techniques including search engine ads, social media marketing, and SEO optimization.

Officials of the Directorate for Customs Intelligence and Investigation and the North Maritime Territorial Directorate have detained 13,210 pairs of trainers and 7,710 packing boxes over infringed intellectual property rights, said the press office of the Customs Agency.

When consumers wonder what brand to buy, Bulgarian consumers are mainly guided by the opinions of friends, not the famous people who use a particular brand. This shows the results of a GfK study in Bulgaria as part of the global Superbrands program for 2019.

Participants were 2095 men and women using the Internet.

Three of eight importers granted waivers by Washington to buy oil from Iran have now cut their shipments to zero, a US official said on Tuesday, adding that improved global oil market conditions would help reduce Iranian crude exports further.

This was heard during the "Branding - Creating a Better Environment for Life and Business", conference in Belgrade on Tuesday, held as part of a project aimed at supporting rural and regional development in Serbia.

Seven out of every 10 retailers polled by the institute of the Hellenic Confederation of Commerce and Entrepreneurship (ESEE) said that they saw a drop in turnover over this year's winter sales period, from mid-January to the end of February, compared to last year.

Only 8 percent of enterprises reported an increase in turnover this year.

The euro exchange rate set for the pricing of medicines has been increased by 26.4 percent for 2019, Health Minister Fahrettin Koca has said.

Sale of electronic vignettes at petrol stations and large retail outlets in Bulgaria begins as of today, January 7, reports BNT. 

Although the system came into effect on January 1, the start was accompanied by problems with purchase at post offices, at border checkpoints and at petrol stations.

Named after Nataša's son, Andraž