Marketing

The impact on retail commerce of the second lockdown starting November 7 was huge, as that month alone the sector saw revenues collapse by 329 million euros, according to the Hellenic Statistical Authority.

The turnover of apparel enterprises plunged 66%, even though online commerce posted a 39% jump.

The closure of stores until just a few days ago, fear of crowds and the increasing familiarization of consumers with e-commerce have led many Greeks to continue shopping online.

Supermarkets have had to reduce the number of customers they serve at any one time by up to 60% due to the stricter measures imposed on retail commerce since Monday, when other stores reopened.

The measures have resulted in long queues outside supermarkets.

The Innovathens Academy begins its three-day Digital Marketing Workshop for aspiring digital marketers on Monday.

It will be followed next Monday by the Facebook & Instagram Marketing Workshop, a Google Analytics - Ads Workshop on Tuesday, January 26, and a Social Media Marketing Workshop on Wednesday, January 27.

Greek consumers appear pessimistic about the future of the national economy and their own personal finances, according to a survey by the Association of Business and Retail Sales of Greece (SELPE).

Supermarket sales recorded a 15-year high in 2020, being one of the very few winners during the pandemic.

Data collected by Nielsen researchers showed a 9.7% rise in organized food retailing during 2020. This concerns supermarkets of at least 100 square meters on mainland Greece and Crete, including retail chains.

The shutdowns of malls and restaurants first in March and then in end-November has seriously impacted the trade and hospitality industry but at the same time offered the companies new opportunities for rechanneling greater part of their business to online services.

The market is eager to see all brick-and-mortar stores reopen as early as possible, even if it is with the shopping by appointment system - dubbed "click inside" - that the government appears to be leaning towards at this stage. This may be the only way for retailers to contain massive turnover losses from the months-long lockdowns.

Some states, like North Carolina, had more than 1,000 people contact the department of agriculture having received unsolicited seeds

The new system considered for the operation of retail commerce amid the second wave of the pandemic provides for shopping by appointment, with consumers allowed to enter a store, see and even try on products of their choice.