Marketing Greece

Marketing Greece will also present a communication campaign for outdoor activities in Greece

Marketing Greece SA is evolving into the leading agency for promoting the country's tourism product around the world, as the government is expected to concede to it the capacity to directly undertake promotional projects from the Greek National Tourism Organization and the country's local and regional authorities.

The Greek Tourism Confederation (SETE) has drafted a 10-step action plan to get Greece's main growth engine going again after the crisis caused by the Covid-19 pandemic.

Marketing Greece, the nonprofit organization of the Greek Tourism Confederation (SETE), is evolving into a central entity in the management of the unprecedented crisis in Greek tourism, particularly in the maintenance and strengthening of demand for traveling to Greece when the pandemic eventually subsides.

Greek tourism relies heavily on six markets for visitors and revenues, while five of the country's 13 regions accounted for over 80 percent of visits, according to 2018 data collected and processed by the Institute of the Greek Tourism Confederation (INSETE).

Discover Greece have released their latest video promoting the country as a tourism destination.

The project is part of a new campaign launched by Marketing Greece, a tourism marketing organization founded by the Association of Greek Tourism Enterprises (SETE).

Organizers hope to engage social media users with the hashtags #OhMyGreece and #unlockthefeeling

Discover Greece have released their latest video promoting the country as a tourism destination.

The project is part of a new campaign launched by Marketing Greece, a tourism marketing organization founded by the Association of Greek Tourism Enterprises (SETE).

Organizers hope to engage social media users with the hashtags #OhMyGreece and #unlockthefeeling

Consumer spending in Greece has declined by 36 billion euros in seven years, with the annual nominal consumer spending per capita in Greece being 12,940 euros, compared to the 21,413 euros of the Eurozone average, according to Eurostat.

The tourist revenue that will be generated this year will be between 14 and 14,3 billion Euros according to SETE Intelligence’s estimates. This was included the announcement by the Bank of Greece for the eight-month tourist season, including August, the most critical month for Greek tourism.

The tourism industry has the ability to contribute 43 billion euros to Greece’s GDP by 2021, creating 1 million new jobs directly or indirectly linked to the industry, according to data presented at a conference organised by Greek Tourism Confederation (SETE), Tuesday.