Marketing strategy

Retail sales volume shrinks 0.8% in June

Turkey's retail sales volume with constant prices fell 0.8% year-on-year in June, the Turkish Statistical Institute (TÜİK) announced on Aug. 14. 

"In the same month food, drinks and tobacco sales increased by 3.0%," TÜİK said.

Excluding automotive fuel, non-food sales dropped 2.8%, while automotive fuel sales slipped 0.9% over the same period.

E-commerce boosts turnover

Digitally upgrading an enterprise can fetch up to 20% more sales compared to its rivals that have not created an online store or made other such moves toward an electronic transformation, according to a report by the Hellenic Federation of Enterprises (SEV).

Virus measures announced for several industries

The Health Ministry has announced a series of measures to be taken in 11 sectors in an effort to curb the spread of the coronavirus as Turkey has already rolled out its normalization plan.

The new measures are mostly directed at retail stores, such as white goods shops, supermarkets, gas stations, and real estate agencies.

Stores saw big turnover fall last week

One in four stores in Athens recorded a decline in turnover of more than 50% in the first week after the lockdown compared to the same week last year, while a total of 82.8% of stores reported worse turnover compared to a year earlier, according to a survey of 204 stores by the Athens Traders Association, most of which are in the center of Athens.

Non-food retailers in commercial centers threaten a boycott on opening stores

The companies in non-food retail request that the owners of commercial centers agree to new deals by which there would be zero rent during the coronavirus pandemic, threatening that, if otherwise, they will boycott the reopening of stores. "It's a desperate plea, because we are in a desperate situation.