Marketing strategy

E-kalathi to be Cyprus’ tool for smart shopping

Based on the Cypriot government's timeline, the introduction of e-kalathi, a new digital platform for monitoring retail product prices, is expected to take place around early 2024. The bill has been given the green light by the Council of Ministers and will soon be presented to the Parliament.

Once passed, e-kalathi will be available as a smartphone application for consumers to use.

Bulgaria: A Sticker shows Permanently Low Food Prices in Stores across the Country

The sticker, which will show the permanently low prices of food products in stores that wish to be included in the foodprice.bg information system, is finally ready, reports the Ministry of Economy.

The electronic platform provides information - from the cost of the raw material, through that of import and wholesale, to the final price that people pay in the store.

Cyprus app to compare prices

Following the withdrawal of the Household Basket proposal in Cyprus, the Consumer Protection Agency is now promoting the preparation of a bill for the provision of a digital tool that will allow for the daily comparison of products' retail prices.

Decision to ban trucks in Athens comes at heavy cost for supermarkets

The implementation of the recent decision of the Regional Authority of Attica to ban trucks over 2 tons from 9 a.m. until 9 p.m. is estimated to signify an additional burden of 5 million euros per year for the supermarkets located within the limits of the Municipality of Athens.

Turkey presses strained retailers for price freezes ahead of elections

Turkey's unusual request that its retailers partially freeze prices ahead of elections has prompted some supermarkets and industry groups to warn they could only do so for a short period.

Finance Minister Nureddin Nebati asked clothing and shoe stores to launch their discount season well ahead of usual March after grocers had done the same.

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