Online shopping

Decoding Bulgarian E-commerce: Consumer Behavior and Market Dynamics

Social media platforms are currently the primary catalyst for e-commerce, with the engaging content created by marketers and modern methods of consumer interaction being pivotal factors for successful online trade worldwide. These global trends largely extend to the Bulgarian market, where sensitivity to pricing stands out as a distinctive characteristic.

Proliferation of e-store fraud

A few days ago the Ministry of Development proceeded to impose a fine of 120,000 euros on an online store based in Larissa and at the same time suspended the operation of the store in question, as this possibility is now provided for by consumer protection legislation.

Bulgaria to Introduce Electronic Receipts

Bulgaria is ushering in a new era of digitalization in its retail sector as merchants will soon have the option to issue electronic receipts for goods or services sold. This initiative, outlined in a draft of changes to the regulation of the Ministry of Finance on cash registers, aims to streamline transactions and enhance transparency in financial reporting.

Habits of Greek consumers changing, GLAMI says

A significant change was observed in the consumer behavior of Greek e-shoppers during 2023 compared to 2022, within the framework of the annual "Fashion (Re)search" review by the European fashion search platform GLAMI.

The results of the research emerged from the responses of 4,246 Greek consumers online, regarding their shopping habits.

One in five consumers victim of online fraud

Nearly one in five Greek consumers have fallen victim to online shopping scams during holiday periods, a survey conducted by the Swedish financial services company Klarna has shown.

"Consumers have to be especially careful when shopping online, as there is danger of falling victim to online frauds by suspicious outlets," said Ilias Pitsavos, the head of Klarna's Greek division.

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