Services marketing

AI Gold Rush: SMEs Set to Soar in the $2025.12 Billion Market by 2030!

In an era dominated by technological advancements, the term "digital transformation" has transcended buzzword status, becoming an imperative for businesses seeking profitability, competitiveness, and operational efficiency. Recent statistics underscore the global surge in digital transformation adoption, particularly impacting small and medium enterprises (SMEs).

Empathy as a Service: Why Understanding Customer Emotions is Key to Excellence

In today's fast-paced, technology-driven world, businesses are constantly seeking innovative ways to connect with their customers. With the ever-expanding digital landscape, customer interactions often occur through a screen rather than face-to-face. While convenience and efficiency are undoubtedly valuable, the human touch can sometimes get lost in the digital translation.

Should a Business Focus on New or Existing Customers?

Businesses tend to vary how well they treat their customers. Some are solely in the business of customer retention, with customers rewarded for loyalty and more effort spent in retaining customers than gaining new ones. Other businesses are concerned with gaining new customers and prepared for those customers to migrate elsewhere - with tricks to win them back again once they do.

Delight beyond satisfaction

Through his vast knowledge and experience, Noriaki Kano—a world-famous quality guru, distinguished professor at the University in Tokyo, lecturer, writer and consultant—has developed a customer satisfaction theory best known as the Kano model. His rudimentary classification differentiates between basic and advanced attributes relating to the concepts of quality as perceived by customers.

Gabriela Mercore: 86 % of the Customers Are Satisfied with the Services Provided by Sofiyska voda

 

86 % of the customers are satisfied with the services provided by Sofiyska voda. The increase of the quality of the provided services is proved by 15% increase of satisfied customers compared to the previous year.