Shah Rukh Khan

Bollywood has made a financial comeback in 2023 worthy of one of its traditional singing-on-top-of-the-hills moments.

India's Hindi language movie industry made an impressive recovery after a pandemic-driven slowdown, audience fatigue with big studio productions and Bollywood megastars, and streaming platforms taking away a large chunk of viewership.

The star of Bollywood cinema Ajay Devgan will participate in a promotional video on Bulgaria advertising the country as a tourist destination, which will be broadcasted in India.

This was announced by Bulgarian Tourism Minister Nikolina Angelkova in the city of Varna on Friday after a meeting with local authorities and representatives of the tourism sector.