Superstores

IKEA Plans to Invest over EUR 200 Million in Serbia

The Swedish furniture giant, IKEA, plans to invest in neighboring Serbia over EUR 200 million over the next five years, according to a news release by Western Labor Minister Zoran Djordjevic.

The company has already invested EUR 60 million in the country and hired 330 employees for its Belgrade site, which started work about a month ago.

IKEA opens doors of its first store in Serbia

Aleksandar Vucic on Thursday took part in the opening ceremony of IKEA's first Serbia store, saying that the arrival of the Swedish giant "makes him proud."

The president told reporters that "talks are already underway" with the company's management about achieving "a much higher volume of manufacturing for the global market in Serbia."

IKEA recalls beach chairs

International Swedish furniture design company has informed its customers to return its recalled its “Mystingso” beach chairs for risk of failing or finger entrapment. The company issued a statement urging customers who had purchased the specific chair before February 2017 to return the product to any IKEA store for a full refund.

Ground is broken for IKEA's first Serbian store

Sweden's IKEA on Thursday started building its first Serbian store, with a groundbreaking ceremony near Bubanj Potok, on the outskirts of Belgrade.

IKEA's Country Manager for South-East Europe Stefan Vanoverbeke said on the occasion that the store would represent "a great success" for the company, noting that Serbia was "important for IKEA, and has been in its plans since the 1990s."

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