Vacation rental

Property startup to expand to 50 cities

Innovative property startup Blueground aims to lease out some 50,000 furnished apartments in 50 cities around the world by 2023.

This is a particularly ambitious target given that the Greek company currently manages some 1,500 properties totaling 1.3 million square meters in nine cities: Athens, Dubai, Istanbul, New York, San Francisco, Boston, Los Angeles, Chicago and Washington.

The office version of Airbnb

Short-term property leasing may be associated with furnished apartments and holiday homes through online platforms such as Airbnb and HomeAway, but the service is fast expanding into the office market as well, where needs are equally large and require flexible solutions.

Short-term rentals burgeoning

Attica, the Cyclades and Crete account for over 60 percent of the Greek properties that are available for short-term lease on online platforms such as Airbnb and TripAdvisor, according to a report on the sector by Greece's Center of Planning and Economic Research (KEPE), as the total figure of properties available seems to be doubling every year.