Yannis Tseklenis

He was a shining exception to a tough rule: the one that for some reason or another often stands in the path of a Made in Greece brand. The tireless, nonconformist and always creative Yiannis Tseklenis, the fabric and clothing designer who put Greece on the global fashion map in the 1960s and 70s, died in Athens on Wednesday, at the age of 82.

Yannis Tseklenis, a titan of Greek fashion and a key figure in shaping and promoting the concept of "Greek chic" on the international stage died on Wednesday at the age of 82.

Pioneering Greek fashion designer Yannis Tseklenis died on Wednesday at the age of 82, the Peloponnesian Folklore Foundation, to which he donated his work, announced on Thursday. Tseklenis, who is credited with putting Greek fashion on the map in the 1970s with his bold prints and comfortable silhouettes, started out in the mid-1960s as a fabric designer.

Fashion designer Yannis Tseklenis, who is widely credited with putting Greece on the map of international fashion, has died at the age of 82.

His death Wednesday was announced Thursday by the Peloponnesian Folklore Foundation, which the designer had donated all of his collections to.