BC Partners

The buyer is British company BC Partners, the Wall Street Journal reported on September 27, according to Beta agency.

United Group, created in 2007 in a merger of SBB, Telemach Slovenija and Telemach Bosna, is the owner of cable provider SBB in Serbia, Telemach in Slovenia, Bosnia-Herzegovina and Montenegro, and TV channels Sport Klub, N1, Cinemania, TOP, Ultra, Grand and others.

A private equity firm, BC Partners, is to take over majority ownership of Serbia's largest cable company, United Group, from the US-based equity firm, KKR, which will downgrade to minority owner, BC Partners and KKR announced jointly on Thursday. 

"BC Partners is the final buyer of KKR's stake," BC Partners told BIRN on Thursday.

Dutch-based cable and pay-TV operator United Group is to conduct meetings over the coming week with potential buyers, two sources familiar with the matter told BIRN, ahead of a reported auction in September.

A Turkish conglomerate, which also owns tle largest brand of Turkey’s shrinking brewery market, bids 1.8 million liras to buy some 40 percnet shares in a local supermarket giant owned BC Partners