Consumer behaviour

Businesses operating in the industry and retail sectors have until June 30 to adapt to the requirements of the digital labor card, which is going into full effect, and take the necessary actions to comply with the new "Ergani II" system that will operate from July 1. 

Social media platforms are currently the primary catalyst for e-commerce, with the engaging content created by marketers and modern methods of consumer interaction being pivotal factors for successful online trade worldwide. These global trends largely extend to the Bulgarian market, where sensitivity to pricing stands out as a distinctive characteristic.

Thousands of people have issued a call to boycott restaurants and cafes this weekend, accusing business owners of exploiting economic issues and inflation as an excuse to set exorbitant prices.

The boycott plea has resonated widely among the public, with several prominent figures lending their support.

The Greek paradox, contrary to European trends - The growth of consumers, the surge in consumer spending and the reasons for the positive trend - What World Data Lab data predict

A significant change was observed in the consumer behavior of Greek e-shoppers during 2023 compared to 2022, within the framework of the annual "Fashion (Re)search" review by the European fashion search platform GLAMI.

The results of the research emerged from the responses of 4,246 Greek consumers online, regarding their shopping habits.

Turkish consumers mostly ordered food, health and beauty, clothing and technology products last year, a report by e-commerce platform Hepsiburada has shown.

Small household appliances were also among the most popular items among online shoppers.

Consumers went online for shopping mostly on Mondays and Tuesdays and between 9 p.m. and 10 p.m.

A few months ago, the Competition Commission found that multinationals sell detergents for much higher prices in Greece than in most European countries.

"The consumer and not the product is now at the center of commercial strategy," Ken Hughes, an expert on matters of consumer behavior and experience told "The Future of Commerce," an event organized by the Athens Chamber of Commerce and Industry.

The jump in inflation compared to last year has brought significant changes in the behavior of Greek consumers.

Over 60 percent of Turkish consumers say they are buying a greater variety of brands than they were before the COVID-19 pandemic, according to a recent study.