Online shopping

Businesses operating in the industry and retail sectors have until June 30 to adapt to the requirements of the digital labor card, which is going into full effect, and take the necessary actions to comply with the new "Ergani II" system that will operate from July 1. 

Social media platforms are currently the primary catalyst for e-commerce, with the engaging content created by marketers and modern methods of consumer interaction being pivotal factors for successful online trade worldwide. These global trends largely extend to the Bulgarian market, where sensitivity to pricing stands out as a distinctive characteristic.

A few days ago the Ministry of Development proceeded to impose a fine of 120,000 euros on an online store based in Larissa and at the same time suspended the operation of the store in question, as this possibility is now provided for by consumer protection legislation.

Trendyol, one of Türkiye's largest e-commerce platforms, has opened its first pop-up store in the Gulf region at a shopping mall in Saudi Arabia's capital Riyadh.

The online shopping giant has been expanding its operations abroad, including Germany, Azerbaijan and Central and Eastern Europe.

Bulgaria is ushering in a new era of digitalization in its retail sector as merchants will soon have the option to issue electronic receipts for goods or services sold. This initiative, outlined in a draft of changes to the regulation of the Ministry of Finance on cash registers, aims to streamline transactions and enhance transparency in financial reporting.

The Development Ministry is seeking to assign the role of "Big Brother" for 15,000 product codes to the e-katanalotis market monitoring platform.

Retailer organizations have voiced concern that their businesses would be hugely affected if some harsh measures are introduced to curb credit card spending.

A significant change was observed in the consumer behavior of Greek e-shoppers during 2023 compared to 2022, within the framework of the annual "Fashion (Re)search" review by the European fashion search platform GLAMI.

The results of the research emerged from the responses of 4,246 Greek consumers online, regarding their shopping habits.

Nearly one in five Greek consumers have fallen victim to online shopping scams during holiday periods, a survey conducted by the Swedish financial services company Klarna has shown.

"Consumers have to be especially careful when shopping online, as there is danger of falling victim to online frauds by suspicious outlets," said Ilias Pitsavos, the head of Klarna's Greek division.

Nearly one in five Greek consumers have fallen victim to online shopping scams during holiday seasons, a survey conducted by the Swedish financial services company Klarna showed.

"Consumers have to be especially careful when shopping online, as there is danger of falling victim to online frauds by suspicious outlets," said Ilias Pitsavos, the head of Klarna's Greek division.