IKEA to open first store in Serbia in summer of next year

IKEA has launched preparatory works on its first store in Serbia, IKEA Regional Development Director Vladislav Lalic said on Wednesday.

At a roundtable titled “Consumer Rights: Challenge or Chance for Brand and Company”, he underlined that preparatory works had begun, as well as works on the dislocation of the toll booths in Bubanj Potok, and added he expected no more surprises.