Croatian Tourist Board

Summer is, as usual, drawing a clutch of world-famous celebrities to Croatia's fashionable coast, including British catwalk legend Naomi Campbell, who has been enjoying cruising on the Adriatic.

The Croatian football team's dazzling success in Russia will strengthen Croatia as a brand, Maja Vrataric, a PR expert from Grizli agency, explained to BIRN.

"The World Cup finals on Sunday were broadcasted in every country of the world, which means a lot for our country's visibility," Vrataric said.

After an excellent pre-season, Croatian tourism officials are expecting a profitable summer, but experts are concerned about whether the country is ready for an even greater influx of tourists because of a labour shortage.

According to the latest official data from the Croatian Employment Service, the demand for workers in the tourism sector is growing every year.