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Hermes vs Hermes: Turkish bookseller takes on French giant

It's a case of Hermes vs Hermes. One, the global luxury goods giant based in Paris, is suing the other, a cozy bookseller tucked away in a Turkish seaside town, over alleged trade name infringement.

Ümit Nar, who owns the Sahaf Hermes store in the Aegean coast city of İzmir, argues that he has been in business for 15 years and never once been mistaken for a French luxury goods maker.

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