authentic brands group

A new immersive Elvis Presley show will open in central London later this year, bringing the king of rock 'n' roll back to life with the help of artificial intelligence (AI), organizers said on Dec. 4.

"Elvis Evolution," featuring a life-size digital Elvis performing on stage, is designed to be the first of a series of shows in cities including Las Vegas, Tokyo and Berlin.

Universal's publishing arm will represent Elvis Presley's song catalog, according to the terms of a new deal announced on April 12 by the company and Authentic Brands Group, an intellectual property management outfit.

The companies did not provide the financial terms of the deal, which builds on a pre-existing relationship between them.