Institut de France

Museums enamored by marketing

American actress Zendaya poses in front of the Winged Victory of Samothrace at the Louvre Museum in Paris to promote French luxury beauty products company Lancome. Her photo shoot is part of a trend allowing museums to be used for marketing purposes.

The Louvre in Paris Reopened its Doors for Visitors

The Louvre in Paris is open to visitors again. The museum closed its doors because of the coronavirus crisis on Saturday, BTA reports. The opening was greeted with applause from tourists.

The museum directorate explained that one of the priorities is to ensure the safety of associates and visitors. Therefore, additional measures will be taken

Turkish artists at Paris art fair

The Carrousel Artshopping Contemporary Art Fair, which is organized every year in Paris by Louvre Museum, will be held this year on Oct. 19, 20 and 21. The Contemporary Turkish Artists Paris Association (ACT), which was established in 2015 in Paris to represent Turkish artists, will attend the fair again this year with 28 artists. 

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