Servet Terziler

Türkiye has solidified its reputation as one of the world's most sought-after destinations for plastic surgery, particularly hair transplantation, attracting individuals from Europe, America and even faraway Australia, according to sector representatives.

Türkiye's health tourism industry aims to increase its share in the world's $100 billion market from the current 4 percent to 10 percent, says Servet Terziler, the president of the Turkish Health Tourism Association.

The industry had started to recover fast from the fallout of COVID-19, but the February earthquakes were a blow to the sector.

Türkiye has the potential to boost its revenues from health tourism to $20 billion if appropriate steps are taken, according to Health Tourism Association of Türkiye (TÜSATDER) President Servet Terziler.