Heineken brands

Nikolay Mladenov, CEO of one of Bulgaria's largest beer production companies - Zagorka, stated that Bulgaria has been chosen as a regional Balkan center of Heineken in the sector of cider production.

The brand Strongbow has already been introduced on the local market, while the project with a EUR 2 M investment involves a new distillation and bottling facility.

By Anestis Dokas

Athenian Brewery announced on Thursday it was launching Heineken beer exports to the Chinese and Italian markets, as the first batch set off on its long trip to the Far East.