Non-store retailing

Social media platforms are currently the primary catalyst for e-commerce, with the engaging content created by marketers and modern methods of consumer interaction being pivotal factors for successful online trade worldwide. These global trends largely extend to the Bulgarian market, where sensitivity to pricing stands out as a distinctive characteristic.

Two out of three internet users in Greece made online purchases in 2023, with the penetration rate of e-commerce remaining steadily at high levels despite the full reopening of physical stores.

Both online orders and sales at stores during the week when the Valentine's Day is celebrated, are expected to increase strongly, according to the representatives from the retail industry.

More than 50% of internet users make online purchases, more than double the percentage of 10 years ago, pointing to the incredible momentum of e-commerce.

Online sales volume is expected to reach a whopping 400 billion Turkish Liras ($14 billion) in November due to discount campaigns and special occasions, according to Hakan Çevikoğlu, the president of the Association of E-Commerce Operators (ETİD).

Companies selling products online single out the commission fees marketplaces charge as the biggest problem they face, a study has found.

Shipping costs, excessive competition and logistics-related problems are other main issues companies complain about, according to a survey the Istanbul Chamber of Commerce (İTO) commissioned.

The size of Türkiye's e-commerce market grew from 382 billion Turkish Liras in 2021 to 801 billion liras last year, according to a recent report.

The number of e-commerce transactions increased from 3.4 billion to 4.8 billion, said the Türkiye E-commerce Ecosystem Report, prepared jointly by the Turkish E-Commerce Association (ETİD), İyzico and Dogma Alares.

Skroutz officials are expecting over 2 million unique consumers to make purchases from the Skroutz Marketplace in 2023, an estimate that, if confirmed, represents a 25% increase compared to 2022. 

The number of companies that engage in e-commerce activities is expected to rise from 484,000 last year to 600,000 at the end of 2022, according to Ömer Nart, chair of WORLDEF that will organize the World E-commerce Forum in Istanbul later this month.

Work on new legislation on e-commerce, which would include regulations protecting local companies, is expected to be finalized and submitted to parliament soon.

The new law aims to curb the fast growth in the industry and guard against the competition, according to daily Milliyet.

President Recep Tayyip Erdoğan in April unveiled plans to introduce new rules for e-commerce.