Non-store retailing

Decoding Bulgarian E-commerce: Consumer Behavior and Market Dynamics

Social media platforms are currently the primary catalyst for e-commerce, with the engaging content created by marketers and modern methods of consumer interaction being pivotal factors for successful online trade worldwide. These global trends largely extend to the Bulgarian market, where sensitivity to pricing stands out as a distinctive characteristic.

Firms unhappy with fees online marketplaces charge

Companies selling products online single out the commission fees marketplaces charge as the biggest problem they face, a study has found.

Shipping costs, excessive competition and logistics-related problems are other main issues companies complain about, according to a survey the Istanbul Chamber of Commerce (İTO) commissioned.

E-commerce market size tops 800 billion Turkish Liras

The size of Türkiye's e-commerce market grew from 382 billion Turkish Liras in 2021 to 801 billion liras last year, according to a recent report.

The number of e-commerce transactions increased from 3.4 billion to 4.8 billion, said the Türkiye E-commerce Ecosystem Report, prepared jointly by the Turkish E-Commerce Association (ETİD), İyzico and Dogma Alares.

New e-commerce law soon to be finalized

Work on new legislation on e-commerce, which would include regulations protecting local companies, is expected to be finalized and submitted to parliament soon.

The new law aims to curb the fast growth in the industry and guard against the competition, according to daily Milliyet.

President Recep Tayyip Erdoğan in April unveiled plans to introduce new rules for e-commerce.