Salesforce

Greek startupper causes mayhem in Hollywood

A description of up to 200 characters is enough to produce a scene from a short film, video clip or advertising campaign (text to video) in less than two minutes. The figures, effects, movements, sounds etc, as they are produced through a simple written description, look so realistic that they are in stark contrast to their surreal filming process. Why is that?

US multinationals grapple with soaring dollar

The rapid rise of the U.S. dollar since the start of the year is a double-edged sword for American multinational companies, pushing some of them to decide whether to hedge or reposition their activities abroad to avoid fallout.    

For an importer, the surge in the greenback against the euro, yen or British pound is a plus, because it makes the products they buy cheaper.