Research Institute of Retail Consumer Goods

Outrageous discounts are the first "mystery" in the Greek market, with supermarket chains successively advertising 50% off specific products. Are they selling below cost to drum up new custom? Probably, but then we see those same products going for half-price at every other supermarket. 

Supermarkets in Greece generally have lower prices than other countries in Europe, but this is a phenomenon that is mainly related to the fact that in Greece most vegetables and fruits are cheaper and in general products sold in bulk.

The number of customers that supermarkets can serve has fallen 70% after the government's decision to reduce the maximum number of shoppers in a store at any given time, plus the weekend curfew from 6 p.m., according to a survey by the Research Institute of Retail Consumer Goods (IELKA).

While their great success may have been dictated largely by the pandemic, it seems that online supermarkets are here to stay. It is no coincidence the investments of supermarkets in 2021, too, mostly concern improving their e-stores and the creation of the necessary infrastructure.

Supermarkets have had to reduce the number of customers they serve at any one time by up to 60% due to the stricter measures imposed on retail commerce since Monday, when other stores reopened.

The measures have resulted in long queues outside supermarkets.

As the food service sector reopened for business this week following over two months with its shutters down, a consumer survey found that two-thirds of consumers do not intend to visit any restaurants this year, while almost a third of Greeks will not be going on holiday this year.

The penetration of e-stores in Greece has soared in the last year, with the share of the population that has shopped online rising from 21 percent at the end of 2019 to 44 percent in late March and early April - i.e.

The penetration of e-stores in Greece has soared in the last year, with the share of the population that has shopped online rising from 21 percent at the end of 2019 to 44 percent in late March and early April - i.e.

One in two households in Greece have stocked up on basic food commodities, such as pasta and rice, to last over two to three weeks, while one in five have bought enough disinfectants for more than a month, according to a survey by the Research Institute of Retail Consumer Goods (IELKA).

Greece's retail food sector is showing signs of recovery during the current year, after a long period of crisis, according to Professor Georgios Doukidis, an advisor of the Research Institute of Retail Consumer Goods (IELKA), in comments to the Athens-Macedonian News Agency on Sunday.