Brand management

Businesses tend to vary how well they treat their customers. Some are solely in the business of customer retention, with customers rewarded for loyalty and more effort spent in retaining customers than gaining new ones. Other businesses are concerned with gaining new customers and prepared for those customers to migrate elsewhere - with tricks to win them back again once they do.

The Turkish Patent and Trademark Office (TurkPatent) received 92,387 trademark applications -- 80,938 of them domestic -- during the first three quarters of the current year, official figures showed on Oct. 22.

The Turkish Patent and Trademark Office (TürkPatent) received 72,085 trademark applications -- 62,398 of them domestic -- in the first seven months of this year, said its data report released on  Aug. 22. 

Small business owners are scared of turning themselves into brands. They think that only big fishes can call themselves brand because they have industry experience, tons of cash, and huge marketing budget. Surprisingly, that isn't true. In fact, small business owners have as much a chance to become a brand as the big businesses themselves.

When consumers wonder what brand to buy, Bulgarian consumers are mainly guided by the opinions of friends, not the famous people who use a particular brand. This shows the results of a GfK study in Bulgaria as part of the global Superbrands program for 2019.

Participants were 2095 men and women using the Internet.

This was heard during the "Branding - Creating a Better Environment for Life and Business", conference in Belgrade on Tuesday, held as part of a project aimed at supporting rural and regional development in Serbia.

Record-breaking revenues from royalty payments of BGN 7.57 million were collected in 2018 by Musicautor. This is an increase of more than 100% compared to the previous year, according to the report published on the website of the Bulgarian organization of composers, text authors and music publishers.

ndrew Morris, founder of the investment company The Blueprint, sat on the jury of the b2b Media First Annual Awards for achievements in employer brand building and promotion. He presented the awards in the Employer Brand Leader of the Year category to the winner, Sutherland Global Services Bulgaria.

Tokyo Olympic organizers unveiled a shortlist of three official 2020 Games mascots on Dec. 7 -- from bug-eyed cartoon heroes to cuddly raccoons.

Mr. Andrew Morris Will Give the Special Prize in the Employer Branding Network Category b2b Media, with the investment company The Blueprint as partner, will launch the first edition of the Employer Branding Awards in this country. The project is about recognizing the achievements of companies on the Bulgarian market in promoting and strengthening the image of the employer brand.