Brand management

Efforts continue so that Greek consumers can enjoy quality products at reasonable prices

Key Point: “A company is a group organized to create a product or service, and it is only as good as its people and how excited they are about creating”

In an era dominated by technological advancements, the term "digital transformation" has transcended buzzword status, becoming an imperative for businesses seeking profitability, competitiveness, and operational efficiency. Recent statistics underscore the global surge in digital transformation adoption, particularly impacting small and medium enterprises (SMEs).

The European luxury sector is welcoming the end of pandemic lockdowns in China, as the return of big-spending Chinese tourists could sustain further growth.

Prior to the pandemic, Chinese tourists visiting Europe were a major source of sales for luxury houses.

Over 60 percent of Turkish consumers say they are buying a greater variety of brands than they were before the COVID-19 pandemic, according to a recent study.

Doncic gave his mother permission to register his name as a trademark during his rookie year in 2018

Austrian energy drink giant Red Bull lost its trademark cancellation lawsuit against a local company producing soda in the Mediterranean province of Antalya.

In the last hearing of the case held in an Ankara court, Red Bull's case was dismissed on the grounds that there was no similarity between the two trademarks.

The Romanian Foresters Association (ASFOR) has registered at the State Office for Inventions and Trademarks (OSIM) the "Romanian Wood" trademark, which aims to capitalize on wood products from Romania, only from sustainable-managed forests, operated by Romanian companies and capitalized on transparently.

Anzer honey, a product of Turkey's northeastern Rize province, has earned a geographical indication from the Turkish Patent and Trademark Office (TPTO), authorities announced on Feb. 26. 

You have an extensive background in the field of tourism. What makes an excellent tourist experience? How vital is transport in this equation?