Brand management

Global sales of personal luxury goods will grow by a stronger- than-expected 2-4 percent at constant exchange rates in 2017, as higher spending in Europe and China outpace weakness in the United States and southeast Asia, a report showed on May 29.

The Czech Republic has joined the initiative supported by Hungary and Slovakia calling on the European Commission to adopt a law banning food and beverages companies from selling products of different content and quality under the same label and brand.

Supermarkets' own-brand products - also known as private-label goods - have seen price hikes of up to 25 percent in Greece over the last couple of years, while extensive offers by big brands bring their prices ever lower.

Counterfeit textile products seized inside Turkey will not be destroyed but will be distributed to those in need though the Turkish relief agency, the Red Crescent, as part of an initiative by a lawyer. 

Erospolis, faced with New Year's all-night shopping festivals, pretty boutiques and woes of the rising dollar, asks around for solutions. Buy second-hand or fake..."Why even bother to buy a luxury brand if it is not instantly recognized as one?" asks my friend as she fiddles with her multicolor Celine handbag.

Sales growth in the global personal luxury goods market has slowed this year to 1-2 percent from 3 percent in 2014 at constant currencies, hit by lower demand in mainland China and Hong Kong, consultancy Bain & Co said in a study.

The saying that “imitation is the sincerest form of flattery” is probably not …shared by many company executives and their high-priced legal teams around the world, as several well-known international brands appear to be easy targets for rip-offs, some ingeniously similar and others laughable.

By Dimitra Manifava

Akbank, owned by Turkish Sabanc? Holding, has been named the most valuable brand of Turkey in 2015 with more than $2.5 billion in brand value, according to a research by international brand valuation company Brand Finance. 

Research by international brand valuation company Brand Finance designated Akbank Turkey's most valuable brand at $2.5 billion in brand value