Impression

Data obtained by Buyshares.co.uk indicates that the banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year.  The slump is a direct impact of the Coronavirus pandemic that has affected most sectors of the economy.

Reduced banking activity leads to a decline in paid ad impressions

With the world moving more and more online, the increase in advertising on websites was inevitable. As the advertising industry moves huge budgets from more traditional platforms such as television, the potential audience may have grown, but so too has the risk of fraud. Forrester figures suggest that at least $7.4 billion were spent on fraudulent or unviewable display ad inventory in 2016.